GE :: GETransportation.com Relaunch & CMS Build

Following the success of the GE.com redesign, GE Corporate recommended The Barbarian Group to GE Transportation to redesign their website. Further, we were trusted with the responsibility of building their entire backend infrastructure, in addition to front-end development. Our goal with the redesign was to create a best-in-class website to generate sales and serve as a hub for customers to seamlessly find information regarding products, press, and recruiting. Part of the redesign entailed consolidating P&Ls into one umbrella, standardizing both from a architectural and messaging & branding standpoint. It also included development of a Drupal CMS to enable marketing teams to update content easily. 

Role: Executive Producer